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Training Data · Lesson 01

Understand your Earned Media evidence

See which sources appeared in an AI answer, then inspect what that answer actually said.

58 sec · Beginner · English

Screen recording from 15 September 2026, showing actual navigation, clicks and scrolling, with synthetic British narration.

Follow along

  1. Open a saved audit. Choose Training Data, then News & Media Coverage.
  2. Check the source, AI platform, prompt and company-mention status.
  3. Select Read original AI answer to inspect the wording.

A citation alone is not proof of a recommendation or evidence that PR caused a referral. Automatic recommendation assessment is not yet available.

Read the full transcript

Start with a saved audit. Choose Training Data in the left navigation.

The report opens the Training Data section. Now select News and Media Coverage.

The panel expands to show the evidence retained in this audit. Scroll down to find the individual citations.

Each card shows the AI platform, the prompt, and whether the answer mentioned your company. The link identifies the cited source.

Click Read original AI answer. The actual response opens below the citation. Scroll through it to check the wording. In this example, the company was not mentioned. A citation alone does not prove a recommendation, or that PR caused a referral.

Opening an existing saved report does not use another audit from your allowance.

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